American Breeder Vendor Policies

1. What are the rules for content included in vendor ads or the Vendor Directory?

To maintain a professional, user-friendly environment, AmericanBreeder.com enforces specific rules for content included in vendor ads and directory listings:

• General Content Rules:
  • All content must be accurate, relevant to the pet, breeder, or animal care industries, and family-friendly.
  • Misleading claims, offensive language, or unverified superlatives are not permitted.
  • All media (images, videos, and attachments) must align with the standards outlined below.
• Ad Content Rules:
  • Ad Format: Only image-based ads are allowed (no text-only, video, or GIF ads).
  • File Specifications: Ads must be 240x110 pixels in PNG or JPG format, with a maximum file size of 200 KB.
  • Call-to-Action (CTA): Include a clear and actionable CTA such as "Shop Now" or "Learn More."
  • Placement Relevance: Ads must be relevant to the selected category or target audience (e.g., products for "Working Dogs" should not appear in "Aquatics").
• Vendor Directory Listing Rules:
  • Business Description: Provide a clear, professional overview of your business, avoiding exaggerated or unverifiable claims.
  • Visual Content: Use high-quality photos and embedded videos that directly relate to your offerings.
  • Attachments: Ensure downloadable materials, such as catalogs or brochures, are properly formatted and virus-free.
  • Prohibited Content: Content promoting illegal activities, inappropriate imagery, or copyright violations is strictly prohibited.

2. What happens if an ad violates platform policies, and how can I address this?

If an ad or directory listing violates AmericanBreeder.com’s policies, the following steps are taken:

• Notification of Violation:
  • The ad or listing will be flagged and temporarily suspended from public view.
  • Vendors will receive an email or dashboard notification explaining the violation, with specific guidance on how to resolve the issue.
• Steps to Address Violations:
  • Edit the Content: Log into your account and access the Ad Manager or Vendor Dashboard. Use the Edit feature to correct the flagged issues, such as updating imagery, revising text, or removing non-compliant content.
  • Resubmit for Review: After making corrections, save and resubmit the ad or listing for approval. The platform's review team will evaluate the updates to ensure compliance.
• Escalation for Repeat Violations:
  • Vendors with multiple infractions may face account restrictions, including the temporary suspension of ad privileges.
  • Severe or repeated violations could result in permanent removal of ads or directory listings and possible account termination.
• Appeals Process:
  • If you believe your ad or listing was flagged in error, you can submit an appeal. Use the Contact Us form or AI chat feature to provide details about the issue, including the ad ID and an explanation.

Best Practices to Avoid Violations:

1. Review Guidelines Thoroughly:
   • Familiarize yourself with the platform’s Terms of Service and Content Guidelines to ensure your content complies from the start.
2. Use the Quickstart Videos:
   • Watch the instructional videos available in the How to Advertise and Quickstart Guide sections to understand platform expectations and setup procedures.
3. Maintain Transparency:
   • Be clear and honest in your ad content and directory listings, focusing on facts rather than exaggerated claims.

By adhering to these guidelines and addressing issues promptly, you can maintain a positive and effective advertising presence on AmericanBreeder.com.

1. What are the content guidelines for vendor ads and listings?

To ensure a professional and welcoming platform, AmericanBreeder.com requires vendors to follow these content guidelines for ads and directory listings:

• Ad Content:
  • Ads must be relevant to the pet or breeder audience and adhere to family-friendly standards.
  • Avoid misleading claims, exaggerated benefits, or offensive language.
  • Only image ads are accepted (no text-only, video, or GIF ads), formatted as 240x110 pixels in PNG or JPG with a maximum file size of 200 KB.
  • Include a clear call-to-action (e.g., "Learn More," "Shop Now").
• Directory Listings:
  • Business descriptions must accurately represent your offerings and avoid false or unverifiable claims.
  • All uploaded media (photos, videos) should be high-quality, professional, and directly related to your products or services.
  • Attachments, such as brochures or catalogs, must be properly formatted and virus-free.
• Prohibited Content:
  • Content promoting illegal activities, hate speech, or inappropriate imagery is strictly prohibited.
  • Ads and listings must comply with copyright and intellectual property laws.

2. What are the consequences of violating platform policies?

Violations of platform policies are addressed through a structured review process to maintain the integrity and professionalism of AmericanBreeder.com:

• Initial Action:
  • Ads or listings that violate guidelines are flagged and temporarily suspended.
  • Vendors receive a notification explaining the violation and steps to resolve the issue.
• Resolution Options:
  • Vendors can edit and resubmit the flagged content for review.
  • For serious or repeated violations, vendors may need to contact support for clarification or to appeal the decision.
• Escalation and Penalties:
  • Continued or severe violations may result in:
    • Removal of offending ads or listings.
    • Temporary or permanent suspension of the vendor account.
    • Loss of advertising privileges.
• Support for Disputes:
  • If you believe a decision was made in error, submit an appeal through the Contact Us form or the AI chat feature, providing relevant details for reconsideration.

3. Are there limitations on ad placement or visibility?

To maintain a balanced user experience and ensure ad effectiveness, AmericanBreeder.com enforces the following limitations:

• Ad Quantity per Page:
  • Each page has a limited number of ad slots, with priority given to ads in high-demand zones or categories.
  • Ads in prime locations, such as breeder listing pages, are capped to avoid overcrowding and maintain visibility.
• Category-Specific Placement:
  • Ads can only appear in the selected category or page during setup. To target multiple categories, vendors must create separate ads for each.
• Geotargeting Impact:
  • Ads with geotargeting enabled will only appear to users in the specified geographic regions, which may limit visibility outside the targeted area.

4. How do I ensure compliance with platform policies?

Vendors can ensure compliance by following these best practices:

• Review Policies:
  • Familiarize yourself with the platform’s Terms of Service and Content Guidelines. These documents are available on the website under the "Terms of Service" and "Privacy Policy" links.
• Utilize Support Tools:
  • Watch the “How to Advertise” and Quickstart Guide videos for clear instructions on creating compliant ads and directory listings.
  • Use the AI chat feature for immediate answers to questions about content policies or ad setup.
• Maintain Transparency:
  • Provide accurate descriptions and use approved formats for all uploaded media and attachments.
  • Address customer inquiries and reviews professionally to reinforce credibility.