1. What are the rules for content included in vendor ads or the Vendor Directory?
To maintain a professional, user-friendly environment, AmericanBreeder.com enforces specific rules for content included in vendor ads and directory listings:
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General Content Rules:
- All content must be accurate, relevant to the pet, breeder, or animal care industries, and family-friendly.
- Misleading claims, offensive language, or unverified superlatives are not permitted.
- All media (images, videos, and attachments) must align with the standards outlined below.
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Ad Content Rules:
- Ad Format: Only image-based ads are allowed (no text-only, video, or GIF ads).
- File Specifications: Ads must be 240x110 pixels in PNG or JPG format, with a maximum file size of 200 KB.
- Call-to-Action (CTA): Include a clear and actionable CTA such as "Shop Now" or "Learn More."
- Placement Relevance: Ads must be relevant to the selected category or target audience (e.g., products for "Working Dogs" should not appear in "Aquatics").
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Vendor Directory Listing Rules:
- Business Description: Provide a clear, professional overview of your business, avoiding exaggerated or unverifiable claims.
- Visual Content: Use high-quality photos and embedded videos that directly relate to your offerings.
- Attachments: Ensure downloadable materials, such as catalogs or brochures, are properly formatted and virus-free.
- Prohibited Content: Content promoting illegal activities, inappropriate imagery, or copyright violations is strictly prohibited.
2. What happens if an ad violates platform policies, and how can I address this?
If an ad or directory listing violates AmericanBreeder.com’s policies, the following steps are taken:
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Notification of Violation:
- The ad or listing will be flagged and temporarily suspended from public view.
- Vendors will receive an email or dashboard notification explaining the violation, with specific guidance on how to resolve the issue.
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Steps to Address Violations:
- Edit the Content: Log into your account and access the Ad Manager or Vendor Dashboard. Use the Edit feature to correct the flagged issues, such as updating imagery, revising text, or removing non-compliant content.
- Resubmit for Review: After making corrections, save and resubmit the ad or listing for approval. The platform's review team will evaluate the updates to ensure compliance.
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Escalation for Repeat Violations:
- Vendors with multiple infractions may face account restrictions, including the temporary suspension of ad privileges.
- Severe or repeated violations could result in permanent removal of ads or directory listings and possible account termination.
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Appeals Process:
- If you believe your ad or listing was flagged in error, you can submit an appeal. Use the Contact Us form or AI chat feature to provide details about the issue, including the ad ID and an explanation.
Best Practices to Avoid Violations:
