Vendor Ad Management

1. How do I pause, edit, or renew ads, and can I schedule ads to go live at specific times?

• Pause Ads:
  • Log into your Vendor account and navigate to the Ad Manager via the "Account" dropdown menu.
  • Locate the ad you want to pause and click the "Publish/Unpublish" toggle to deactivate the ad. Pausing does not delete the ad, and it can be reactivated later.
    
    
• Edit Ads:
  • Access the Edit Link in the Ad Manager for the specific ad.
  • Update the content, destination URL, or targeting settings as needed. Ensure any changes comply with file specifications and content guidelines.
  • Save your updates, and the changes will reflect once approved.
    
    
• Renew Ads:
  • If your ad has expired, go to the Ad Manager and select "Renew" for the desired ad.
  • Add funds to your account if necessary and re-activate the ad following the renewal process.
    
    
• Schedule Ads:
  • During the ad setup process, you can set a start date for your campaign in the Campaign Manager.
  • This allows you to schedule ads to go live at specific times, ideal for timed promotions or seasonal campaigns.

2. Can I A/B test ads for performance comparison?

Yes, AmericanBreeder.com supports A/B testing through the Ad Manager and Campaign Manager tools:

• How to Set Up A/B Tests:
  • Create multiple versions of your ad with slight variations (e.g., different images, headlines, or CTAs).
  • Assign each ad to the same or different campaigns for tracking.
  • Use filters in the Ad Manager to monitor and compare performance metrics like clicks, impressions, and CTR.
    
    
• Analyzing Results:
  • Review performance data in the Campaign Manager to identify which ad performs better.
  • Use the Top Performing Ads Report in the Vendor Dashboard for quick insights into which versions resonate most with your audience.
    
    
• Refining Based on Insights:
  • Adjust your ad strategy by replicating the features of successful ads and phasing out underperforming ones.

3. What happens if an ad violates content policies?

If an ad violates content policies on AmericanBreeder.com, the following steps are taken:

• Initial Review and Notification:
  • The ad will be flagged by the platform’s automated or manual review process.
  • You will receive an email notification detailing the violation and steps to resolve the issue.
    
    
• Ad Suspension:
  • The violating ad will be temporarily removed from display until the issue is resolved.
  • The ad’s status in the Ad Manager will be marked as “Inactive” with an explanation of the violation.
    
    
• Steps to Rectify:
  • Edit the ad to align with the content guidelines (e.g., file specifications, family-friendly content, no misleading claims).
  • Resubmit the ad for review by clicking the "Edit" button in the Ad Manager and saving the updates.
    
    
• Consequences for Repeat Violations:
  • Repeated violations may result in account restrictions or suspension, depending on the severity and frequency of the infractions.
    
    
• Support for Disputes:
  • If you believe your ad was flagged in error, contact the support team using the “Contact Us” form or the AI chat feature. Provide the flagged ad ID and an explanation for reconsideration.
    
    

By following these guidelines and leveraging tools like A/B testing and scheduling, vendors can effectively manage their ad campaigns while ensuring compliance with AmericanBreeder.com’s policies.