RESOURCE LIBRARY

1. How do I pause, edit, or renew ads, and can I schedule ads to go live at specific times?

• Pause Ads:
  • Log into your Vendor account and navigate to the Ad Manager via the "Account" dropdown menu.
  • Locate the ad you want to pause and click the "Publish/Unpublish" toggle to deactivate the ad. Pausing does not delete the ad, and it can be reactivated later.
    
    
• Edit Ads:
  • Access the Edit Link in the Ad Manager for the specific ad.
  • Update the content, destination URL, or targeting settings as needed. Ensure any changes comply with file specifications and content guidelines.
  • Save your updates, and the changes will reflect once approved.
    
    
• Renew Ads:
  • If your ad has expired, go to the Ad Manager and select "Renew" for the desired ad.
  • Add funds to your account if necessary and re-activate the ad following the renewal process.
    
    
• Schedule Ads:
  • During the ad setup process, you can set a start date for your campaign in the Campaign Manager.
  • This allows you to schedule ads to go live at specific times, ideal for timed promotions or seasonal campaigns.

2. Can I A/B test ads for performance comparison?

Yes, AmericanBreeder.com supports A/B testing through the Ad Manager and Campaign Manager tools:

• How to Set Up A/B Tests:
  • Create multiple versions of your ad with slight variations (e.g., different images, headlines, or CTAs).
  • Assign each ad to the same or different campaigns for tracking.
  • Use filters in the Ad Manager to monitor and compare performance metrics like clicks, impressions, and CTR.
    
    
• Analyzing Results:
  • Review performance data in the Campaign Manager to identify which ad performs better.
  • Use the Top Performing Ads Report in the Vendor Dashboard for quick insights into which versions resonate most with your audience.
    
    
• Refining Based on Insights:
  • Adjust your ad strategy by replicating the features of successful ads and phasing out underperforming ones.

3. What happens if an ad violates content policies?

If an ad violates content policies on AmericanBreeder.com, the following steps are taken:

1. How do I select the best placement options (e.g., specific pages, categories)?

To select the best placement for your ad on AmericanBreeder.com, consider these steps:

• Understand Your Target Audience:
  • Identify which pet owners, breeders, or enthusiasts are most likely to need your product or service. For example, if you sell large dog supplies, focus on categories like "Working Dogs."
    
    
• Explore Placement Categories:
  • Ads can be displayed on Breeder Listing Pages (specific to animal types) or Prime Ad Category Pages, such as the Resource Library, Events Page, or Contact Us Page. The dropdown menu on the "Place New Ad" page outlines all available categories for ad placement.
    
    
• Decide Ad Placement Based on Goals:
  • If targeting a niche audience, choose a sub-category like “Labrador Retriever Breeders.”
  • For broader exposure, select main categories or high-traffic pages like the Blog or Breeder Directory.
    
    
• Optimize Ad Positioning:
  • Main category ads (marked in ALL CAPS) appear in the right-hand sidebar on breeder ad listing pages, ensuring visibility.
  • Sub-category ads (lowercase options) are displayed in a horizontal row below breeder ads, ideal for ads meant to complement specific listings.
    
    
• Preview Options:
  • Use the Ad Manager's preview tool to see how your ad will look in its selected zone.

2. What is the cost structure for ad placement, and are there limitations on ads per page?

• Cost Structure:
  • A one-time setup and placement fee of $15 is charged for each new ad.
  • Ads operate on a pay-per-click (PPC) or pay-per-impression model, with rates varying by page type and traffic volume.
    • High-Traffic Pages: Popular categories or pages like Breeder Listings may have higher PPC rates due to increased visibility.
    • Low-Traffic Pages: Niche or less-frequented categories offer lower PPC rates, suitable for cost-effective targeting.
      
      
• Limitations on Ads Per Page:
  • The number of ads displayed on any page is limited to maintain a clean, user-friendly design. This ensures your ad competes in a less cluttered environment, increasing its visibility and impact.
• Budget Allocation:
  • Use the Campaign Manager to set a daily or total campaign budget, providing control over your ad spend.

3. Can I customize ad targeting using geotargeting settings?

Yes, AmericanBreeder.com offers customizable geotargeting options to refine your ad audience based on location. Here's how:

1. What are the steps to create an effective ad?

Creating an effective ad on AmericanBreeder.com involves the following steps:

1. Understand Your Audience:
   • Identify the pet owners, breeders, or enthusiasts most likely to benefit from your products or services.
   • Tailor your message to highlight how your offering solves a specific problem or enhances their experience.
2. Choose the Right Placement:
   • Decide whether your ad will appear on breeder listing pages or prime category pages. For example, if your product is for working dogs, choose the "Working Dogs" category for targeted visibility.
3. Design a Compelling Ad:
   • Use clear, concise language and an engaging visual. Your ad image should be high-quality, eye-catching, and optimized for the required size (240 x 110 px, PNG or JPG format).
   • Include a strong call-to-action (e.g., "Shop Now," "Learn More") to encourage clicks.
4. Set Up Your Ad:
   • Register as a vendor and fund your account.
   • Navigate to the "Place New Ad" section, choose your category, upload your ad image, and provide a destination URL.
5. Optimize for Geo-Targeting (Optional):
   • Use geo-targeting to narrow your ad audience by location, ensuring your ad is shown to the most relevant users.
6. Review and Activate:
   • Double-check all details on the Ad Placement Details page.
   • Save and activate your ad once you’re satisfied.
7. Monitor Performance:
   • Use the Vendor Dashboard and Campaign Manager to track clicks, impressions, and CTR.
   • Refine your ad strategy based on these insights for better results.

2. Are there templates or design tools for creating ads?

While AmericanBreeder.com does not provide built-in templates or design tools, vendors are encouraged to use external tools and follow the platform's ad specifications to create professional and effective ads. Popular design platforms like Canva, Adobe Spark, or Photoshop are great for customizing ads that align with the website’s guidelines.

For inspiration and guidance: