RESOURCE LIBRARY

1. What metrics are available to track ad performance (e.g., clicks, impressions)?

AmericanBreeder.com provides a comprehensive suite of metrics to help vendors track and evaluate the performance of their ads. These metrics are accessible via the Vendor Dashboard and Ad Manager:

• Clicks:
  • Tracks the total number of user interactions with your ad, showing how many users clicked to learn more about your products or services.
    
    
• Impressions:
  • Counts how many times your ad was displayed on the site, providing an indication of visibility and reach.
    
    
• Click-Through Rate (CTR):
  • Measures the percentage of clicks relative to impressions, helping you assess ad engagement and effectiveness.
    
    
• Hidden/Ignore Metrics:
  • Shows how many users chose to hide or ignore your ad, offering insights into its relevance and appeal.
    
    
• Campaign Budget and Spend:
  • Displays how much of your allocated budget has been spent and remaining funds, ensuring you stay within financial targets.
    
    
• Ad Zone Metrics:
  • Breaks down performance by ad placement (e.g., sidebar, horizontal row), allowing you to compare results across different zones.

2. How can I compare performance across multiple campaigns?

AmericanBreeder.com simplifies campaign comparisons through the Campaign Manager and reporting tools:

• Campaign-Level Performance Metrics:
  • View aggregated data for clicks, impressions, CTR, and spending across all ads within a single campaign.
  • Analyze trends to determine which campaign strategy performs best.
    
    
• Top Performing Ads Report:
  • Access this report in the Vendor Dashboard to see which individual ads are driving the highest engagement, clicks, and impressions.
    
    
• Export and Compare Data:
  • Use the Export feature in the Ad Manager to download ad performance data as a spreadsheet.
  • Compare metrics across campaigns offline to identify patterns and areas for improvement.
    
    
• A/B Testing Insights:
  • If running A/B tests, compare performance between ad variations within the same campaign to optimize your creative and targeting strategies.

3. Are there tools to analyze customer demographics or geographic performance?

1. How do I create and promote events in my directory listing?

Creating and promoting events in your Vendor Directory listing on AmericanBreeder.com is simple and effective for reaching your target audience:

• Access the Vendor Dashboard:
  • Log into your Vendor account and navigate to the Vendor Dashboard through the "Account" dropdown menu.
    
    
• Create a New Event:
  • Go to the "Event Management" section in your dashboard and click on "New Event."
  • Fill in the event details:
    
    • Title: Choose a clear and engaging title (e.g., "Dog Training Workshop" or "Exotic Pet Expo 2024").
    • Description: Add a detailed description, including what the event offers, who it’s for, and why it’s valuable.
    • Date and Time: Specify the start and end dates/times for your event.
    • Location: Provide the venue details or indicate if it’s a virtual event with a link.
      
      
• Enhance Event Visibility:
  • Include multimedia like images, videos, or downloadable brochures to make your event more appealing.
  • Highlight special features (e.g., keynote speakers, exclusive product launches) to attract more attendees.
    
    
• Publish and Promote:
  • Once all details are complete, publish the event directly to your directory listing.
  • Share the event using the social sharing buttons integrated into the directory to boost visibility on platforms like Facebook, LinkedIn, or Twitter.
    
    
• Event-Specific Ads:
  • Use the Campaign Manager to create a targeted ad campaign for your event, ensuring it appears in relevant categories or pages on AmericanBreeder.com.

2. What options are available for recurring events or appointment bookings?

AmericanBreeder.com provides flexibility for managing recurring events and appointment bookings through advanced directory features:

• Recurring Events:
  • When creating a new event, select the "Recurring Event" option to automate scheduling.
  • Set the frequency of recurrence (e.g., daily, weekly, monthly) and specify an end date or limit the number of occurrences.
  • Recurring events are particularly useful for workshops, training sessions, or seasonal promotions.
    
    
• Appointment Bookings:
  • If your business requires appointments (e.g., consultations, grooming services, training sessions), use the directory’s
    
    appointment booking add-on:
    • Enable customers to select available time slots through an interactive calendar interface.
    • Manage bookings directly from your Vendor Dashboard, with options to approve or reschedule appointments as needed.
      
      
• Integration with Campaigns:
  • Combine event or appointment promotions with ad campaigns to reach a larger audience. Use geotargeting to focus on customers in specific regions for local events or services.
    
    
• Customization Features:
  • Customize your recurring events or booking setup to include personalized reminders, confirmation emails, or special offers for attendees.

By leveraging these tools, you can seamlessly manage events and appointments, attract a larger audience, and keep customers engaged with your offerings on AmericanBreeder.com.

1. How do I create and manage special offers or coupons?

Creating and managing special offers or coupons in the Vendor Directory on AmericanBreeder.com is straightforward and designed to attract more customers:

• Access Your Vendor Dashboard:
  • Log into your Vendor account and navigate to the Vendor Dashboard via the "Account" dropdown menu.
    
    
• Create Special Offers or Coupons:
  • Select the "Offers and Promotions" section in your Vendor Dashboard.
  • Click the "New Offer" button and complete the required fields:
    • Title: Provide a clear and enticing title, such as "10% Off All Products" or "Free Shipping on Orders Over $50."
    • Description: Add details about the offer, including terms and conditions, expiration dates, or limitations.
    • Discount Type: Choose between a percentage discount, fixed amount, or free gift.
    • Coupon Code (Optional): If applicable, create a unique coupon code customers can use to redeem the offer.
      
      
• Upload Visuals:
  • Add eye-catching promotional images to make your offer more appealing. Ensure the visuals align with your branding and clearly convey the deal.
    
    
• Save and Publish:
  • Save your offer and choose to publish it immediately or save it as a draft for later activation.
    
    
• Monitor and Update Offers:
  • Track the performance of your offers in the "Promotions Overview" section. Update or deactivate offers as needed based on performance metrics.

2. Can I schedule promotions for specific dates or customer segments?

Yes, AmericanBreeder.com allows vendors to schedule promotions and target specific customer segments for maximum impact:

• Schedule Promotions:
  • When creating a new offer or coupon, use the "Schedule" option to set a start and end date.
  • This feature is ideal for planning seasonal sales, holiday promotions, or limited-time offers.
    
    
• Target Specific Customer Segments:
  • Use advanced targeting options in the Vendor Dashboard to focus promotions on specific groups:
    • Geotargeting: Target customers in certain regions, states, or cities based on IP address detection.
    • Categories: Align your promotions with the specific category your customers browse (e.g., dog supplies, aquatic equipment).
    • User Behavior: Target customers who have interacted with your directory listing, such as those who clicked your ad or downloaded your attachments.
      
      
• Leverage Campaign Manager Tools:
  • Integrate your promotions into existing ad campaigns via the Campaign Manager. Assign offers to specific campaigns to track their effectiveness.
    
    
• Promote via Social Sharing:
  • Amplify the reach of your promotions by sharing them on social media through the built-in Ampz social sharing extension.

By utilizing these tools to create, manage, and schedule promotions, you can effectively boost customer engagement, drive sales, and maximize the impact of your advertising efforts on AmericanBreeder.com.

1. How can I integrate my directory listing with social media or external platforms?

AmericanBreeder.com’s Vendor Directory provides several ways to integrate your listing with social media and external platforms for maximum exposure:

• Social Media Links:
  • Include direct links to your business’s social media accounts (e.g., Facebook, Instagram, LinkedIn) in your directory profile. This enables visitors to follow your business and engage with your content on other platforms.
    
    
• Embedded Videos:
  • Use video content from platforms like YouTube or Vimeo to dynamically showcase your products or services. Embedded videos can make your listing more engaging and shareable.
    
    
• Social Sharing Features:
  • Leverage the Ampz social sharing extension integrated into the site. Visitors can share your directory page directly to their feeds with one click, increasing visibility and driving traffic.
    
    
• Cross-Promotion:
  • Promote your AmericanBreeder.com directory listing on your business’s website and social media by sharing the listing URL. Highlight special features like reviews or promotions to encourage clicks.

2. How can users share my directory listing on social media or via email?

AmericanBreeder.com makes it easy for users to share your directory listing:

• Social Sharing Buttons:
  • Located on the left side of the screen (desktop and tablet) or at the bottom of the page (mobile), these buttons allow users to instantly share your listing on popular platforms like Facebook, Twitter, and LinkedIn.
    
    
• Email Sharing:
  • Visitors can copy the URL of your listing and send it directly via email to their contacts. To encourage this, ensure your listing is engaging and contains relevant content for easy promotion.
    
    
• Content Tips for Sharing:
  • Optimize your listing with a compelling title, eye-catching images, and engaging descriptions to make it more appealing for sharing.

3. Can I track the performance of shared directory listings?

1. What content can I add to my directory listing (e.g., photos, videos, attachments)?

AmericanBreeder.com’s Vendor Directory offers robust options for enhancing your directory listing. Here’s what you can include:

• Photos:
  • Upload a logo and gallery images showcasing your products, services, or events.
  • Ensure all images are high-quality and relevant to attract potential customers.
    
    
• Videos:
  • Embed promotional videos from platforms like YouTube or Vimeo directly into your listing.
  • Use videos to highlight product features, customer testimonials, or event promotions.
    
    
• Attachments:
  • Add downloadable materials such as brochures, price sheets, or product catalogs.
  • Ensure attachments are well-organized and easy to understand.
    
    
• Business Details:
  • Provide a tailored description of your offerings, including your mission and unique selling points.
  • Include essential contact information like your website, phone number, and email.
• Offers and Promotions:
  • Highlight special deals, discounts, or coupons to attract new customers and retain existing ones.
• Event Details:
  • Promote upcoming events, complete with descriptions, multimedia content, and booking options.

2. Can I create sub-listings under my primary directory listing?

While AmericanBreeder.com does not directly support "sub-listings" under a single directory entry, you can achieve similar functionality through these strategies:

• Multiple Listings:
  • Create individual listings for different products, services, or departments within your business. Each listing can be linked back to your main profile for consistency.
    
    
• Categorized Content:
  • Use the directory’s advanced search filters to ensure your listings are grouped logically by category, zip code, or keywords.
  • This approach helps customers easily navigate your offerings without requiring formal sub-listings.
    
    
• Cross-Linking:
  • Within your directory description or attachments, provide links to related listings or resources, creating an interconnected experience for users.

3. How do I optimize my directory listing for search visibility?

1. How do I pause, edit, or renew ads, and can I schedule ads to go live at specific times?

• Pause Ads:
  • Log into your Vendor account and navigate to the Ad Manager via the "Account" dropdown menu.
  • Locate the ad you want to pause and click the "Publish/Unpublish" toggle to deactivate the ad. Pausing does not delete the ad, and it can be reactivated later.
    
    
• Edit Ads:
  • Access the Edit Link in the Ad Manager for the specific ad.
  • Update the content, destination URL, or targeting settings as needed. Ensure any changes comply with file specifications and content guidelines.
  • Save your updates, and the changes will reflect once approved.
    
    
• Renew Ads:
  • If your ad has expired, go to the Ad Manager and select "Renew" for the desired ad.
  • Add funds to your account if necessary and re-activate the ad following the renewal process.
    
    
• Schedule Ads:
  • During the ad setup process, you can set a start date for your campaign in the Campaign Manager.
  • This allows you to schedule ads to go live at specific times, ideal for timed promotions or seasonal campaigns.

2. Can I A/B test ads for performance comparison?

Yes, AmericanBreeder.com supports A/B testing through the Ad Manager and Campaign Manager tools:

• How to Set Up A/B Tests:
  • Create multiple versions of your ad with slight variations (e.g., different images, headlines, or CTAs).
  • Assign each ad to the same or different campaigns for tracking.
  • Use filters in the Ad Manager to monitor and compare performance metrics like clicks, impressions, and CTR.
    
    
• Analyzing Results:
  • Review performance data in the Campaign Manager to identify which ad performs better.
  • Use the Top Performing Ads Report in the Vendor Dashboard for quick insights into which versions resonate most with your audience.
    
    
• Refining Based on Insights:
  • Adjust your ad strategy by replicating the features of successful ads and phasing out underperforming ones.

3. What happens if an ad violates content policies?

If an ad violates content policies on AmericanBreeder.com, the following steps are taken:

1. How do I select the best placement options (e.g., specific pages, categories)?

To select the best placement for your ad on AmericanBreeder.com, consider these steps:

• Understand Your Target Audience:
  • Identify which pet owners, breeders, or enthusiasts are most likely to need your product or service. For example, if you sell large dog supplies, focus on categories like "Working Dogs."
    
    
• Explore Placement Categories:
  • Ads can be displayed on Breeder Listing Pages (specific to animal types) or Prime Ad Category Pages, such as the Resource Library, Events Page, or Contact Us Page. The dropdown menu on the "Place New Ad" page outlines all available categories for ad placement.
    
    
• Decide Ad Placement Based on Goals:
  • If targeting a niche audience, choose a sub-category like “Labrador Retriever Breeders.”
  • For broader exposure, select main categories or high-traffic pages like the Blog or Breeder Directory.
    
    
• Optimize Ad Positioning:
  • Main category ads (marked in ALL CAPS) appear in the right-hand sidebar on breeder ad listing pages, ensuring visibility.
  • Sub-category ads (lowercase options) are displayed in a horizontal row below breeder ads, ideal for ads meant to complement specific listings.
    
    
• Preview Options:
  • Use the Ad Manager's preview tool to see how your ad will look in its selected zone.

2. What is the cost structure for ad placement, and are there limitations on ads per page?

• Cost Structure:
  • A one-time setup and placement fee of $15 is charged for each new ad.
  • Ads operate on a pay-per-click (PPC) or pay-per-impression model, with rates varying by page type and traffic volume.
    • High-Traffic Pages: Popular categories or pages like Breeder Listings may have higher PPC rates due to increased visibility.
    • Low-Traffic Pages: Niche or less-frequented categories offer lower PPC rates, suitable for cost-effective targeting.
      
      
• Limitations on Ads Per Page:
  • The number of ads displayed on any page is limited to maintain a clean, user-friendly design. This ensures your ad competes in a less cluttered environment, increasing its visibility and impact.
• Budget Allocation:
  • Use the Campaign Manager to set a daily or total campaign budget, providing control over your ad spend.

3. Can I customize ad targeting using geotargeting settings?

Yes, AmericanBreeder.com offers customizable geotargeting options to refine your ad audience based on location. Here's how:

1. What are the steps to create an effective ad?

Creating an effective ad on AmericanBreeder.com involves the following steps:

1. Understand Your Audience:
   • Identify the pet owners, breeders, or enthusiasts most likely to benefit from your products or services.
   • Tailor your message to highlight how your offering solves a specific problem or enhances their experience.
2. Choose the Right Placement:
   • Decide whether your ad will appear on breeder listing pages or prime category pages. For example, if your product is for working dogs, choose the "Working Dogs" category for targeted visibility.
3. Design a Compelling Ad:
   • Use clear, concise language and an engaging visual. Your ad image should be high-quality, eye-catching, and optimized for the required size (240 x 110 px, PNG or JPG format).
   • Include a strong call-to-action (e.g., "Shop Now," "Learn More") to encourage clicks.
4. Set Up Your Ad:
   • Register as a vendor and fund your account.
   • Navigate to the "Place New Ad" section, choose your category, upload your ad image, and provide a destination URL.
5. Optimize for Geo-Targeting (Optional):
   • Use geo-targeting to narrow your ad audience by location, ensuring your ad is shown to the most relevant users.
6. Review and Activate:
   • Double-check all details on the Ad Placement Details page.
   • Save and activate your ad once you’re satisfied.
7. Monitor Performance:
   • Use the Vendor Dashboard and Campaign Manager to track clicks, impressions, and CTR.
   • Refine your ad strategy based on these insights for better results.

2. Are there templates or design tools for creating ads?

While AmericanBreeder.com does not provide built-in templates or design tools, vendors are encouraged to use external tools and follow the platform's ad specifications to create professional and effective ads. Popular design platforms like Canva, Adobe Spark, or Photoshop are great for customizing ads that align with the website’s guidelines.

For inspiration and guidance:

1. How do I request refunds or resolve billing disputes?

If you need to request a refund or address a billing issue, follow these steps:

1. Review Your Transaction History:
   • Navigate to the “Account” dropdown menu and select “Transaction History” to review details of your charges and payments.
     
     
2. Contact the Accounting Team:
   • Use the “Contact Us” form in the SUPPORT menu to submit your concern or reach out directly to the accounting team at This email address is being protected from spambots. You need JavaScript enabled to view it..
   • Include the following details in your message for faster resolution:
     • The date and amount of the charge.
     • A brief description of the issue.
     • Any relevant screenshots or documentation.
       
       
3. Use the AI Chat Feature:
   • For immediate assistance, use the AI chat tool in the bottom-right corner of the website. The chat feature can guide you through common billing queries or escalate your issue to the support team if necessary.

AmericanBreeder.com’s team is committed to resolving disputes promptly and ensuring transparency in all transactions.

2. What happens if my account balance runs out during an active ad campaign?
If your account balance runs out while an ad campaign is active, the system will automatically pause your campaign until additional funds are added. Here’s how to resolve it:

1. Receive Notification:
   • You will be alerted via email and through your vendor dashboard when your balance is insufficient to continue your campaign.
     
     
2. Add Funds to Your Account:
   • Log into your account and navigate to the “Add Funds to Account” option under the “Account” dropdown menu.
   • Enter the desired amount and proceed with payment using the accepted methods.
     
     
3. Resume Campaign:
   • Once funds are added, navigate to the Ad Manager and unpause your campaign to resume ad display.
     
     
4. Set Up Notifications:
   • To avoid interruptions in the future, set up balance notifications or prepay for ad credits using bundle options available in the Campaign Manager.

By monitoring your account balance regularly and using the tools provided, you can ensure seamless ad campaign management.

For additional support or guidance, vendors can consult the Quick Start Video Library or contact the support team for personalized assistance.

How can I track spending and view transaction history?

To manage your vendor advertiser account effectively on AmericanBreeder.com, follow these steps:

1. Log into Your Account: Access your account by clicking the "LOGIN" button at the top right corner of the homepage.
2. Navigate to Transaction History: Once logged in, go to the "ACCOUNT" dropdown menu located in the top navigation bar.
3. Select Transaction History: From the dropdown, click on "Transaction History." This section provides a detailed record of your transactions, including dates, amounts, and descriptions.

Is there an option to receive monthly billing summaries for tax purposes?

Yes, AmericanBreeder.com offers monthly billing summaries, which can be useful for tax purposes. To access these summaries:

1. Access Transaction History: Follow the steps outlined above to reach the "Transaction History" page.
2. Download Monthly Summaries: Within the "Transaction History" section, you can view and download your monthly billing summaries.

Can I integrate my account with third-party software like QuickBooks?

Currently, AmericanBreeder.com does not support direct integration with third-party accounting software such as QuickBooks. However, you can manually export your transaction data from the "Transaction History" page and import it into your preferred accounting software. This approach allows you to maintain accurate financial records in your chosen platform.

What payment methods are accepted for ads and directory fees?

AmericanBreeder.com offers flexible payment options to accommodate various advertising needs. You can add or update your payment method by logging into your account, navigating to the “Account” dropdown menu, and selecting “Payment Methods.” Here, you can add a new payment method or update existing ones.


Can I set up auto-recharge options or prepay for services?

Yes, AmericanBreeder.com provides options for prepaying through ad bundles, which offer significant savings and bonus credits for frequent advertisers. By purchasing a bundle, you can pre-load your account with funds, allowing for immediate use and additional credits for ad placements.

Are there discounts for vendors who prepay for ad credits or impressions?

Absolutely. Bundle packages are available for those planning to list multiple ads, offering significant savings and bonus credits. Pre-loading your account with a bundle provides immediate funds and extra credits for frequent ad placements.

For more detailed information on managing payment methods and invoices, please refer to the Managing Payment Methods and Invoices resource.

1. How do I register as a vendor, and what information is required?

Registering as a vendor on AmericanBreeder.com is a straightforward process. Start by selecting "Register" from the top menu bar or clicking the “Advertise” button on the homepage. Be sure to select "VENDOR" as your account type to gain access to all vendor tools, such as the Ad Manager and Campaign Manager. You'll need to provide the following information during registration:

• First and Last Name
• Username (cannot be changed later)
• Password
• Email Address
• Job Title
• Company Name
• Business Address
• Phone Number
• Website (optional)

After registering, it’s recommended to view the “How to Advertise” videos and Quick Start Guides available in the top menu to familiarize yourself with the platform and maximize your advertising opportunities.

2. Are there eligibility requirements for registering as a vendor (e.g., location, services)?
Vendors must provide products, services, or events relevant to the animal and pet enthusiast community. This includes offerings for pets, livestock, aquatics, amphibians, birds, rodents, reptiles, and other species featured on the site. There are no strict location-based restrictions; however, vendors should ensure their ads comply with any legal requirements in the regions they serve.

3. Can I register if I’m based outside the country?
Yes, vendors located outside the United States can register on AmericanBreeder.com. The platform supports global vendors and offers a geotargeting feature to focus your ads on specific countries, states, or cities. This allows international vendors to effectively reach audiences in their target markets while maintaining a global presence on the site.

4. What should I do if I encounter issues during registration?

If you experience any problems while registering, here’s how you can resolve them: